Category: PPC
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Advanced Strategies for PPC Success: Remarketing, Negative Keywords, and Conversion Rate Optimisation
In our ongoing exploration of the world of PPC (Pay-Per-Click) advertising, we’ve covered basic concepts such as impressions, clicks, and conversions, as well as more advanced topics like Quality Score and A/B testing. Today, we venture even further, delving into remarketing, the use of negative keywords, and conversion rate optimisation — crucial strategies for refining…
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Delving Deeper into PPC: Quality Score, CPC, and A/B Testing
In our last blog post, we laid the foundations of PPC (Pay-Per-Click) advertising, discussing its function and essential metrics such as clicks, impressions, and conversions. Today, we delve a little deeper, exploring more advanced topics of PPC that play a significant role in the success of your digital marketing campaigns. One such advanced concept is…
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The Foundations of PPC Advertising: Clicks, Impressions, and Conversions
In today’s digital landscape, the power of online advertising is undeniable. One of the most effective forms of online advertising is Pay-Per-Click, or PPC, a marketing strategy that has the potential to dramatically increase traffic and sales for businesses of all sizes. From local independent bookshops in York to global conglomerates like ASOS, companies utilise…