Category: Web Analytics
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Dissecting Conversion, Bounce Rate, and SEO in Web Analytics
Web analytics forms the backbone of digital marketing, aiding informed decision-making and strategy formulation. This article focuses on three significant elements: Conversion, Bounce Rate, and Search Engine Optimisation (SEO). ‘Conversion’ in web analytics refers to instances when users complete a desired action on a website. Conversions can extend beyond e-commerce sales to include various actions…
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Unravelling UTM Parameters and Cost Per Click in Web Analytics
Diving into the depths of web analytics necessitates understanding various facets, among them UTM parameters and the Cost Per Click (CPC) metric. UTM (Urchin Tracking Module) parameters are fragments of text added to a URL to track the performance of different online marketing campaigns. By leveraging UTM parameters, marketers can glean insights into the effectiveness…
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A Comprehensive Exploration of Google Analytics and Session Concept
The multifaceted world of web analytics houses a myriad of terminologies, metrics, and tools that form an indispensable part of the digital marketer’s toolkit. This article aims to elucidate two of these pivotal components: Google Analytics and the idea of ‘Session’. Google Analytics, more commonly referred to as GA, is a free web analytics service…